08 Jan

CRM Adoption Strategies

CRM Adoption Strategies

Tuesday, January 8, 2019 (12:00 PM) to Tuesday, January 8, 2019 (1:00 PM) (Eastern Time)

CRMUG Virtual Event Customer Engagement, User Adoption
Geoff Ables

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Over 80% of organizations struggle with adoption and user satisfaction at some point in their CRM journey. This session walks through dozens of approaches to adoption to have proven successful in different corporate cultures.

You'll walk away of ideas and practical steps to take to get your users, leaders and managers to learn to love CRM and show a proven ROI.

Geoff Ables
Geoff Ables takes the technology jargon out of CRM and speaks to sales managers, customer care leaders, marketers, power users and administrators about the process and people sides of CRM that are so critical to customer relationship management success. As a recent session attendee put it: “This session was one of the reasons why I attended the event, and it didn’t disappoint. The workbook and process steps made it even better.” Bestselling author, international keynote speaker and entrepreneur, Geoff Ables is a thought leader on customer and employee engagement. Geoff’s most recent book, "The LUCK Principle: Business Results at the Intersection of People and Profit," delivers fresh insight and inspiration into creating people-centric digital workplaces. His firm, C5 Insight, has twice been named as an Inc 5000 fastest-growing company