05 Dec Customer Journey Workshop - What’s the Benefit? Customer Journey Workshop - What’s the Benefit? Wednesday, December 5, 2018 (12:00 PM) to Wednesday, December 5, 2018 (1:00 PM) (Eastern Time) CRMUG Virtual Event Customer Engagement, Marketing Thomas Manders ... Details You're Registered! DescriptionSpeakers Presented by: @Thomas Manders Now more than ever, companies are leaning on marketing technology to automate, scale, and streamline their marketing efforts. Marketing software vendors promise efficiency, ease of use, and even immediate business results. Though often, these benefits are not achieved. Did the vendor lie or is there more to the story? Hear how their customers achieve greater success with marketing technology by defining customer personas, buyer journeys, content/message mapping, and ultimately a unifying marketing “plan on page” through a Customer Journey Workshop. Thomas Manders