Learn how to use the out-of-the-box marketing features available in Dynamics 365 for Sales, how to track your campaigns, how to track multiple campaigns that influence a final buying decision. Using the marketing features available in Dynamics 365 for Sales can be confusing. In this session we will look at what the features are and specific scenarios for using these features to accomplish your business objectives.

Emma D'Arcy

Geoff Ables
Geoff Ables takes the technology jargon out of CRM and speaks to sales managers, customer care leaders, marketers, power users and administrators about the process and people sides of CRM that are so critical to customer relationship management success. As a recent session attendee put it: “This session was one of the reasons why I attended the event, and it didn’t disappoint. The workbook and process steps made it even better.” Bestselling author, international keynote speaker and entrepreneur, Geoff Ables is a thought leader on customer and employee engagement. Geoff’s most recent book, "The LUCK Principle: Business Results at the Intersection of People and Profit," delivers fresh insight and inspiration into creating people-centric digital workplaces. His firm, C5 Insight, has twice been named as an Inc 5000 fastest-growing company