Between 53%-80% of data in most CRM systems is ROTII (it's Redundant, Outdated, Trivial, Inaccurate or Incomplete). And dirty data kills CRM effectiveness. It slows users down. It leads to bad business decisions. And it makes new AI capabilities useless.

In this session you'll learn how to get your CRM data clean, a process for master data management to keep it clean, and third party solutions to automate the process of continuously cleaning your CRM data.

Tricia Desso-Cox