Harvard Business Review research indicates that businesses where leaders and managers use digital tools to better run their companies experience 10% acceleration in revenue growth. But getting the c-suite to take an active role in running the CRM project, and in using CRM to run the business, has been an insurmountable hurdle for many businesses.

In this session you will learn the role of the c-suite in managing a CRM project, in adopting CRM, and in using CRM to drive change within their  businesses. Executives will leave with a clear understanding of how to drive change - even transformation - by using the power of CRM. Project leaders will leave with a checklist for getting, and keeping, the c-suite engaged in your project.  

Geoff Ables
Geoff Ables takes the technology jargon out of CRM and speaks to sales managers, customer care leaders, marketers, power users and administrators about the process and people sides of CRM that are so critical to customer relationship management success. As a recent session attendee put it: “This session was one of the reasons why I attended the event, and it didn’t disappoint. The workbook and process steps made it even better.” Bestselling author, international keynote speaker and entrepreneur, Geoff Ables is a thought leader on customer and employee engagement. Geoff’s most recent book, "The LUCK Principle: Business Results at the Intersection of People and Profit," delivers fresh insight and inspiration into creating people-centric digital workplaces. His firm, C5 Insight, has twice been named as an Inc 5000 fastest-growing company